With this update also came the introduction of their most performant theme yet, Dawn. Not only did Dawn showcase the functionality and features of Online Store 2.0, but it proved how lightning-fast online stores could be. In comparison to Shopify’s previous baseline theme, Debut, Dawn demonstrated a 35% improvement in speed! With so much newness, it can be hard to decide which theme is right for your project. To help you decide, we discuss the shared features of the newest Shopify themes and break down some of the unique features each theme holds.
WHAT THE THEMES HAVE IN COMMON
Let’s take a look at what all the themes have in common:
- Fast performance + speedy load times → the most relevant and flexible sections were handpicked to keep the themes fast
- Mobile-optimized design → the mobile views were designed first and then adapted to work for desktop
- Ability to add sections to any page → a big change, thanks to Online Store 2.0
- New theme editing choices → more freedom with editing content and layouts, like heading sizes and columns
- Muted + minimalist art direction → products and brand story become the focal point.
These improvements have set the foundation for a seamless and intuitive online shopping experience, catered to how today’s buyers shop. Now that we have established what the themes have in common, let’s explore what makes each of these 6 themes unique!
1. DAWN
A versatile theme, appropriate for a wide variety of brands who want their products to take centre stage.
Key features include:
- Site-wide cross-selling and media optimized product pages to help boost sales
- Collage section that lets you mix and match different content blocks
- Large media options that tell a powerful brand story
We would pick this theme for brands that sell:
- Sustainable fashion
- Unisex jewellery
- Women’s lingerie
2. CRAFT
Made for modern brands, with an air of sophistication.
Key features include:
- Thin lines, soft edges, and subtle animations
- Media-optimized product pages
- Flexible, collage-style layouts
We would pick this theme for brands that sell:
- Colourful cookware
- Organic beauty
- Non-toxic candles
3. CRAVE
Created for bold brands, with big personalities.
Key features include:
- Vibrant, eye-catching designs
- Thick lines and box shadows made to pack a punch
- Well organized, information-driven product pages
We would pick this theme for brands that sell:
- Bold and unconventional clothing
- Sexual wellness products
- Sugar-free candy
4. SENSE
Perfect for brands with a playful, sunny disposition.
Key features include:
- Clean, bright and approachable design
- Fresh colour palette with soft gradients
- Curved elements and material depth
We would pick this theme for brands that sell:
- Clean beauty
- Kombucha drinks
- Gel polish
5. STUDIO
A theme for classic brands, with timeless style.
Key features include:
- Simple, yet assertive design
- Colourful accents to frame products and collections
- Bold, colour blocked accents to highlight content
We would pick this theme for brands that sell:
- Artisanal olive oil
- Handcrafted hats
- Paintings
6. TASTE
Designed for minimalist brands, with a contemporary influence.
Key features include:
- Bold headlines, thin strokes, and industrial fonts
- Larger media options with understated backgrounds
- Unique FAQ section for additional product details
We would pick this theme for brands that sell:
- Organic juice
- Leather bags
- Studio-branded swag
PUT THESE THEMES TO WORK FOR YOU
The developments Shopify has released over the past year have undoubtedly been some of the most innovative, and most exciting for storefront owners. Now, more than ever, you can express your brand’s personality and display your products like never before. With better performance, more custom options, and a seamless shopping experience, the sky is truly the limit for how far your Shopify site can take you.
Whether launching your first Shopify site or finally upgrading to the storefront of your dreams, an expert developer can help your vision come to life - we can even help you choose the best theme for your business.
Reach out via our client application or email hello@earlyriserstudio.com - your customers are waiting!
